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Ethical or Not was created out of a deep commitment to transparency, sustainability, and ethical fashion. Recognising the growing demand for eco-friendly products, we also saw the challenges consumers face when verifying a brand’s sustainability claims. Our platform bridges this gap by providing conscious consumers with reliable, evidence-based ratings and insights into sustainable and ethical brands.
This began to help make changes to empower individuals from all backgrounds to make informed, ethical, and sustainable choices
We believe every purchase can be a catalyst for positive change, and together, we strive to build a future where environmental responsibility and ethical practices are at the core of every consumer decision.
At Ethical or Not, our mission is to empower consumers by providing transparent and reliable information on sustainability and ethics. We believe that every purchase decision has the power to create change. By supporting ethical brands, our community drives a positive impact for people and the planet.
We evaluate brands based on their commitment to sustainability, fair labour practices, and eco-friendly materials. Our community of conscious consumers shares ratings and reviews, ensuring that every product listed on Ethical or Not meets high ethical standards.
Want to get involved? Take our tests, earn points, and unlock exclusive discounts with our partners as you level up in the community.
Ethical or Not is more than just a rating platform—it’s a movement. We aim to make sustainable and ethical choices easy and accessible for everyone. Whether you’re a student, a professional, or an entrepreneur, our platform helps you make informed, conscious decisions.
Join our community of conscious consumers. By signing up, you can participate in discussions, rate brands, and access special perks. Be part of a movement that empowers ethical choices!
