Ethical or Not was created out of a deep commitment to transparency, sustainability, and ethical fashion. Recognizing the growing demand for eco-friendly products, we also saw the challenges consumers face when verifying a brand’s sustainability claims. Our platform bridges this gap by providing conscious consumers with reliable, evidence-based ratings and insights into sustainable and ethical brands.

What began as a small community initiative has evolved into a global movement, empowering individuals from diverse backgrounds to make informed, ethical, and sustainable choices. We believe every purchase can be a catalyst for positive change, and together, we strive to build a future where environmental responsibility and ethical practices are at the core of every consumer decision.