One of the primary ways small fashion brands contribute to a greener future is through the use of eco-friendly materials. Many brands are opting for organic cotton, recycled fabrics, and innovative materials like Tencel, a sustainable fiber made from wood pulp. By avoiding harmful chemicals and reducing water waste in production, these brands help minimise the environmental impact of clothing manufacturing.

Another key factor is transparency. Small fashion labels often prioritise a transparent supply chain, providing consumers with insights into how and where their products are made. They tend to work with ethical suppliers who ensure fair wages and safe working conditions for employees, setting a standard for how the fashion industry should treat its workers.