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Frequently Asked Questions

Still Curious About How We Operate?

Hopefully these frequently asked questions below provide the answer to what you are looking for!
If not you can always contact us at info@ethicalornot.com or use our contact form, we are happy to answer any questions you have!

Frequently Asked Questions

What criteria do you use to evaluate brands?

We evaluate brands based on three key areas: Eco Impact (focusing on environmental sustainability), Human Fairness (assessing the brand’s treatment of people across the supply chain), and Animal Treatment (considering practices related to animal welfare). Each criterion is designed to provide a holistic view of a brand’s ethical practices.

How do you determine a brand’s ethical score?

 Our team researches publicly available information, including company reports, third-party certifications, and other reputable sources. We score each brand across our criteria based on these findings and create an overall rating that reflects their commitment to ethical practices.

Why should I trust your ratings?

We aim for transparency and use evidence-based assessments to ensure our ratings are reliable. We also continuously update our information to reflect the latest data. Our commitment is to provide accurate, impartial ratings to help you make informed choices.

How often do you update brand ratings?

We regularly review and update our ratings to account for any changes in a brand’s policies or practices. Brands that improve their ethical practices or address issues may see their scores reflect these positive changes.

Does a low rating mean a brand is “bad”?

A lower rating indicates that the brand has room for improvement in certain areas of ethical responsibility. It doesn’t mean they’re “bad,” but rather that they may not yet fully meet our standards across all criteria. We encourage brands to take steps toward improvement.

Can brands pay to improve their rating?

No. Our evaluations are independent, unbiased, and based solely on publicly available information and objective data. We do not accept payments or partnerships that could influence our ratings.

What if I disagree with a brand’s rating?

We welcome feedback! If you believe we’ve missed something or if there’s new information about a brand, please let us know by using our contact form or emailing info@ethicalornot.com. We’ll review the feedback and investigate further to ensure our ratings remain accurate.

Are small and independent brands also rated?

Yes, we aim to include a diverse range of brands, from major labels to smaller, independent brands. We believe all brands deserve fair assessment, regardless of their size, and encourage consumers to support businesses that prioritize ethical practices.

Can I suggest a brand to be rated?

Absolutely! We’re always open to community input. If there’s a brand you’d like us to review, feel free to reach out through our contact form or our email, info@ethicalornot.com, and we’ll do our best to include them in our next review cycle.

How can I support brands with higher ethical ratings?

One of the best ways is to choose brands that align with your values. Additionally, sharing your support for these brands on social media or with friends and family can encourage them to maintain or improve their ethical practices.

Why is it important to consider a brand’s ethical rating?

Ethical ratings provide insight into how brands impact people, animals, and the environment. By choosing to support brands that are transparent and ethical, you’re contributing to positive change and encouraging responsible business practices.

Are there certain certifications that influence your ratings?

Yes, certifications such as Fair Trade, B Corp, and PETA-approved status are among those we consider when assessing brands. While these certifications don’t guarantee a high rating, they indicate a brand’s commitment to ethical standards.

 

Can brands improve their rating over time?

Definitely! Brands committed to ethical practices can improve their rating by adopting sustainable methods, achieving certifications, and increasing transparency. We update our ratings to reflect these positive changes when they occur.

How can I learn more about making ethical shopping choices?

Explore our articles and guides, where we discuss the latest in sustainable fashion, ethical shopping tips, and more! Our mission is to empower you to make informed choices for a more sustainable future.

Still have questions?

Contact us at info@ethicalornot.com and we will be happy to answer any questions or inquiries you have about our site.