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Discover what makes clothing brands ethical and how to identify sustainable choices for your wardrobe.
Are you on the search for ethical brands but are struggling to navigate through the fields of fast fashion? With the ever growing demand for eco-consious and sustainable production, we hope this guide will point out some key factors to consider when evaluating a brand.
Sustainable Materials and Practices
Some key indicators on whether a brand is ethical or not is the materials they use and practices they are committed to upholding. Such materials include organic cotton, hemp and recycled polyester. Additional brands will have practices such as a zero-waste policy or promoting clothing repair as part of their ethical business model.
Fair Labour Practices
Fair treatment in the workplace is a priority to being an ethical brand. When shopping ethical, look out for brands where employees are provided for in their wages and working conditions, following all labour laws and also supporting the local community to add to their ethical commitments.
Transparency and Accountability
Transparency is king. Brands that are open and honest about their supply chain and environmental policies are key to finding out who is truly ethical. Look out for brands that participate in corporate social responsibility initiatives and have published life cycle assessments.
Environmental Impact
Finally, we cannot overlook a brand’s environmental impact. It is crucial to look for brands that are open about their sustainability efforts, either through reducing pollution to conserving resources. Ethical brands will focus on ensuring the longevity of their fabrics through innovative production techniques.
Shopping ethically can be simple. Focusing on brands that are open about their sustainability efforts, labour practices, and willingness to reduce their environmental impact is always a great indicator of an ethical brand. Explore the world of ethical fashion and take a step forward to being a more sustainable consumer.